Program highlights
Why Antwak
Career Services

Antwak Experiential Program (AEP)

Live classes | 16 Weeks | Limited seats

Get Ready for a New Job in Sales & BD

A LIVE Sales online course where you will learn Sales Strategy, Market Research, GTM Strategy, Art of Negotiation, Cross border Sales & many more from top professionals and get endorsed by them

Join at   ₹ 4,400/month

100% Placement Assistance

Half the Price and Double the Live classes compared to industry

Apply Now

Get Ready for a New Job in Tech Sales & BD

100+ hrs of live classes


10+ Industry leading projects


1:1 mentoring


Focus on soft skills


Endorsement by industry experts


CV/Linkedin review


Mock Interviews


Recruiter Introductions


New Tech Sales & BD Career

Meet the Instructors

We have handpicked the best Sales professionals to deliver the program

- Anuraag Bharadwaj

GM & Auto Leader Key Accounts

- Salil Chowdhary

Territory Business Manager
Michelin Canada | Ceat | 3M

- Gaurav Prajapati

Category Management
Meesho | OYO | Cognizant

- Himanshu Mehra

Director, Co-lending
Lendingkart | Expedia Group I HSBC | Citi

- Prashant Sharma

Vice President & Cluster Head
Motilal Oswal | Kotak Mahindra Bank | ICICI Bank

- Camille Clemons

Director, Business Development
Cohen & Company I Hedge Fund Association

- Mayank Awasthi

Director Partnerships & Outreach
OORJAgram India I ITC Infotech

- Bhoopendra Singh Rajawat

National Sales Head
Hicare Services I Rivigo | Jio

- Sameer Pant

Head of Global Sales
SignEasy | Whatfix | Oracle

- Saumil Mehta

Director & Country Manager
The Kraft Heinz Company |
Crompton Greeves | Samsung | PepsiCo

- Constantine Pappas

Managing Partner at People Priority
SunGard| Thomson Reuters

- Kumar Harshdeep

Customer Success | Sears | Flipkart | Biocon

What you will learn in this Sales online course?

Market Research & Prospecting
Week 1
Learning Outcome- Step by step process to conduct a market research- Overcoming the challenges in market research- Carrying out best in class practices to do prospecting- Overcoming the challenges in prospecting
Live Class 1: Market Research in Sales- Market research and it's types- Steps involved in online market research- Market research using mystery shopping & social listening
Live Class 2: Art of prospecting- Ways to do prospecting- Prospecting through surveying - Evaluating the efficiency of your prospecting process
Project 1: Getting Prospecting right through market research and competitor analysis- Conduct market research and competitor analysis to learn how to prospect customers for SAAS CRM company
Building sales funnel and GTM strategies
Week 2
Learning Outcome- Increasing conversion using funnel analysis - How to rejuvenate the sales funnel in a crunch situation?- Building a sucessful GTM strategy - Executing the Go-to-Market strategy effectively
Live Class 1: Building a healthy sales funnel- Understanding the sales funnel stages- Important sales funnel ratios you need to know- Ways to increase your funnel conversion
Live Class 2: Go to Market (GTM) strategy- Designing the GTM strategy- Identifying the target customer and market- Finding new territories to sell- Executing the GTM strategy
Project 1: Building a GTM strategyYou will be able to:- assess market size- understand competitive insights - develop a GTM plan
Making Impactful Sales Deck and Art of Pitching
Week 3
Learning Outcome- Importance of business deck and sales pitch- Learn about the step by step process of creating a business deck- Overcoming the challenges in building a business deck- Know the step by step process of creating a pitch- Improvising the sales pitch according to the situation
Live Class 1: Making an impactful deck - Building a storyline around the deck - Customise & visualise content- Flexing the format based on your delivery method
Live Class 2: The anatomy of a great sales pitch and demo- Key elements of a sales pitch - Framing a sales pitch - Steps involved in closing any sale - Mastering the Q&A round
Project 1: Creating a sales pitch and deckYou will be able to build a deck and pitch that includes a strong value proposition that will persuade others to believe in it just as much as you do
Making Impactful First Reachout
Week 4
Learning Outcome- Basics of cold call and cold emails- Framing and delivering cold call- Structuring a cold email to maximise the open rate of the emails- Overcoming challenges in cold calling and cold emailing
Live Class 1: Increase cold calling conversion- Understanding the fundamentals of cold call- Framing the cold call pitch- Mastering the elevator pitch- Handling naysayers during a cold call
Live Class 2: Get cold emailing right 1. Setting up strategies to send cold emails2. Structing the cold email3. Converting an email to a meeting4. Overcoming objections in cold emails
Project 1: Cold calling and cold emailing to the prospectsLearning how to make cold calls and send out cold emails to the prospects identified for the SAAS company to increase your conversion rate
Setting up the product prices
Week 5
Learning Outcome- Analysing the market size & the economics- Conducting competitor analysis - Price Anchoring- Testing the price & measuring the efficiency of the product- Overcome the challenges in setting pricing of the product
Live Class 1: Getting the product pricing right- Analysing the market size & the economics- Conducting competitor analysis - Price Anchoring- Testing the price
Project 1: Getting the product pricing rightUnderstanding how to price product by valuing self well based on all factors
Delivering Customer Delight
Week 5
Learning Outcome- What is customer delight?- Why is it important to increase your share of wallet?- Ways to keep in touch with your clients to stay on top of their mind- How to track and increase NPS?- How to cross-sell and up-sell?- Identifying churn risk to plan future revenue better
Live Class 1: Success after sales: making customer delight a priority- Customer delight and its importance of increasing your share of wallet- Ways to keep in touch with your clients- Track and increase NPS
Closing Every Deal : Art of Negotiation, Persuasion, Follow ups
Week 6
Learning Outcome- Building the negotiation strategy- How to be in the commanding position while negotiating?- Ways to use emotion to your advantage in sales negotiations- Best sales closing techniques while negotiating a deal
Live Class 1: 7 Stages of negotiation and persuasion- Add value to the negotiation- Create a win-win situation - Dos and Don'ts of negotiating - Always be willing to walk away from a negotiation
Live Class 2: Most important step of getting clients: Follow-up!1. The importance of sale follow ups2. Structuring the follow up sales email3. Following up with prospects on phone call4. Following up with existing clients
Project 1: Using negotiation to seal the dealLearning about the closing techniques to seal the deal using negotiation and followups
Partnerships and alliances
Week 6
Learning Outcome- Benefits of partnership and alliances- Finding partners - Forming partnerships and legal procedure- Reducing risks while entering into a partnership- Resolving conflicts with the partners
Live Class 1: Driving impactful partnerships and alliances- Benefits of partnership and alliances- Finding partners - Forming partnerships and legal procedure- Resolving conflicts with the partners
Project 1: Forming partnerhips and alliancesDevelop metrics pegged not only to alliance goals but also to alliance progress to form partnerships
Science Behind Effective Selling
Week 7
Learning Outcome- What is behavioral economics and how does it impact sales?- Overcoming sales biases- Hyperbolic Discounting- The Power of "Free"- Irrational Value Assessment- Dress to Impress- Body language in Sales
Live Class 1: The science involved behind effective selling- Undestanding buyers psycology to sell more- Kaizen principle- Sales lessons from chanakya neeti- What is required in sales: IQ or EQ?
Handling Rejections, Unrealistic targets and the stress that they bring
Week 7
Learning Outcome- Overcoming stigma associated with sales- Identifying and responding to unrealistic targets- Dealing wth stress due to sales
Live Class 1: Handling Rejections, Unrealistic targets and the stress that they bring - Facing down the stigma of sales and selling- Overcoming the fear of rejection- Deal with Bad appraisal- Deal with stress due to sales
Cross Border Sales
Week 8
Learning Outcome- Sales planning for cross-border sales- Understanding the target market- Overcoming the challenges in cross border sales- Getting customer experience- Post covid cross-border sales
Live Class 1: Cross Border Sales- Sales planning for cross-border sales- Understanding the target market- Getting customer experience- Post covid cross-border sales
Project 1: Getting ready for cross-border salesGet the first hand experience on handeling situation based scenarios by effectively implementing cross-border strategies
Sales Contracting
Week 9
Learning Outcome- Preparation of Contract- Authoring the Contract- Negotiating the Contract- Executing the Contract- Objection Handling of Contract- Audits and Renewals in Contracts
Live Class 1: Sales contracting done right- Preparation and authoring of Contract- Negotiating and executing the Contract- Objection Handling of Contract- Audits and Renewals in Contracts
Project 1: Forming a sales contractKnow how to draw up a sales contract that is legaly binding for a SAAS company
Winning Stakeholders and bulding the personal Brand
Week 10
Learning Outcome- Tips on how to build relationships with: HR, Marketing, Product & Engineering, Finance, Approval & Legal, Sales ops and Pre sales, Peers & Senior Management, Clients, Vendor, Regulatory Bodies, audits & Compliance, Investors- Tips for building a personal brand & boost your career
Live Class 1: Winning internal and external stakeholders- Personal brand and its importance- Role of networking in buildng personal brand- Rebrading the personal brand- Building a brand on Linkedin
Live Class 2: Build and manage your personal brand as a sales professional- Effective stakeholder management- Overcome the communication gap between the stakeholders
Project 1: Winning Stakeholders and bulding the personal BrandLearn how to change approach per client by understanding psychological & emotional behavior and build an impressive linkedin profile to develop personal brand
Secret of strong Client Relationship and tips to get referrals
Week 11
Learning Outcome- Importance of Relationship Building in Sales- Finding the common ground to nurture relationship- Get more customers from existing customers ~ The referrals loop
Live Class 1: Plan for referrals and increase chances of repeat business- Understanding the trust equation- Use subject matter knowledge to build trust- Methods to retain your customers- Expert tips to creating repeat business
Project 1: Getting referrals and repeat businessUnderstand how to build relationships to increase referrals and business.
Deep focus on soft skills and interview prep
Week 12 - 16
Learning OutcomeAlong with domain expertise, our experts will guide you through critical skills to make you an all-rounded professional through interactive sessions on
Communicate & Collaborate
Presentation & Story telling, Stakeholder Management & Negotiation tactics
Emotional Well Being
Emotional Intelligence at Work, Handling Stress, Anxiety and Burnout & Emotional Self-care
Think & Solve
Innovation, Creativity, Critical Thinking & Problem Solving skills
Execution Skills
Project & Time Management, Organisational skills & Social Media presence
Interview Preparation
Resume Prep, Mock Interviews, GD Tips and Strategy

Learn key Sales tools

Why is AntWak the right choice for you?

Offline Training Institutes
Online Edtech Companies
Powered by Real Professionals from Top Brands
Primarily driven by Academicians
Driven by Academicians or tie-ups with institutes with few industry lecturers
All classes designed & delivered by real professionals suited for each competency
Extensive Live Classes
In-class program with no proper learning tech
Learning mainly self-paced with low interactions
100+ hours of Live, Immersive classes
Deep-focus on holistic development to crack your dream interview
Mostly not available
1-2 sessions of CV prep & mock interviews
20+ hours of support on Soft skills, CV prep & mock interviews
Recognition beyond certificate
Program level certificate
Program level certificate
Program level certificate + Skill based Rating by Senior Professionals - embed into your CV
Best Price for Value
₹75,000 + GST = ₹88,000
₹1,20,000 + GST = ₹1,40,000
74,999 49,999 including GST
Program Fee: 74, 999  ₹49, 999/- including GST
AntWak offers payment options with flexible ZERO interest EMI plans starting at 4,440/- per month

Experience first hand the power of Antwak promise

Get a glimpse of experiential learning from these expert videos

Create a great first impression when you meet a decision-maker/stakeholder
Parisha P
The Agrocal Company | Unacademy
Why is it important to be genuine in personal branding ?
John Gornik
Glory | Talaris
Prove your reliability to the client
Rajashree Rao
Thinker360 Top 100 B2B Women 2021
How do you prepare good responses when you face rejection?
Aditya Shamsher Malla
GMI Forbes India Top 100 People Managers 2020

Antwak provides holistic career services and support

Career Coach
In-depth help on CV review, Linkedin readiness and interview prep
Experienced Mentors
1-1 mentorship & Live sessions with mentors who have traversed similar journeys
Industry Introductions
Personalized intros & referrals to our community of mentors & hiring partners


Who is this Sales course for?
This course is suitable for
1. You are a recent graduate or just about finishing college and looking for a Career in Sales & Business development
2. You have some accidental experience in Sales and now wish to become a full-fledged Sales Executive
3. As an soloprenuer or freelancer, you want to grow your client base through effective Sales
Will I be able to complete this program alongside my full time job?
Yes. The program is designed keeping in mind rigorous schedule of both student and mentors. The core curriculum will be covered over the weekends (1 class of 2 hour on Saturday and 2 classes of 2 hour each on Sunday). However, students will be given assignment and pre-reads which they suppose to cover over the weekdays so that they can make most of industry experts time on weekend.
Overall time commitment of 14-16 hours/week will suffice. Also, community events such as AMA, fireside chat and guest speakers will happen in the evenings on a regular basis. You get to pick what you want to attend.
How much will the course cost overall?
The course will cost Rs. 49,999 inclusive of GST.
Is there EMI option available?
Yes, there are 6 month and 9 month EMI options available at zero interest cost.
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16 Weeks
Taught by Industry leaders
100+ hrs of Live classes
Limited seats
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